What’s It Really Like to Focus on Marketing as You Pursue Your B.S. in Management?

In today’s consumer-driven digital economy, a B.S. in Management with a Marketing concentration can put you ahead of the competition.

Marketing managers help strategize, create, price, and run marketing campaigns, including product launches and advertising initiatives. They may oversee a team of marketing or communications specialists. Using various measurements and tracking tools, marketing managers are often expected to quantify and enhance their efforts.

According to recent statistics, the field is growing—with a 10% increase in marketing manager jobs between 2016 and 2017.

If you have an outgoing personality, an eye for creative branding, and a brain for statistics and trends, a marketing manager may be the perfect role for you.

To learn more, we asked Elena Swaim from Bay State College’s Management program, a few questions about a marketing concentration.

What are some of the benefits of adding a Marketing concentration to a B.S. in Management?

The B.S. in Management provides a solid foundation in accounting, business analysis, and managerial skills. Add the marketing concentration to this and you gain a deeper understanding of marketing trends and strategy, digital marketing, branding, and product development. This is critical learning for any student hoping to work in a consumer-focused industry or pursue work in social media or advertising.

What does Bay State College offer that other business schools don’t?

Our advantage lies in our focus on hands-on learning with industry professionals. We understand that real-life experience is what makes graduates stand out when they’re looking for a job. So, our professors have worked in the marketing field. And our students graduate with 240 hours of valuable, hands-on internship experience. Plus, our campus location makes it easy to connect with the marketing departments of Boston's top businesses.

What kind of flexibility does the program offer students?

Marketing classes are offered in the day at our Boston Back Bay campus or in the evening at our campus in Boston or at our satellite location in Taunton. We also have online class options. 

Ready to dive into the world of marketing management? Explore your options at Bay State College.